Heineke Communications, Inc. provides superior health care media relations strategy and execution for health care companies ranging in size from privately held to Fortune 500. We work with product managers, communications executives, business development and financial officers to deliver media placements matched to the company’s business strategy.

After more than 20 years in health care media relations at the association, agency and consulting levels, we’ve learned that successful media relations is more of an art than a science. No two projects are alike. What might work one week might not the next week because science and research change rapidly and news announcements are judged in part by what’s been reported, sometimes just the day before.

What makes us different? As a former local market newspaper and wire service reporter, we understand both sides of the client and news equation.

Here’s a good example:
A couple of years ago, a fat-dissolving technique was all the rage in the US. Clinics offering the therapy were opening across the country. Media accounts of “lunchtime lipo” breathlessly reported men and women ridding themselves of unwanted fat with a few injections. Our client wanted to make sure that news coverage of these clinics was balanced with the information that the therapy was not FDA-approved. In addition to balanced local coverage, the client was looking for national coverage. While successfully reaching out to the local market reporters, Heineke Communications went on the hunt for national media opportunities. Our bit of luck happened when Kansas state officials became the first in the nation to regulate the procedure. We knew we had a national story. Our first stop was USA Today. A week later, the story was the major health story of the Life section. Click here to take a look at it.

If you want to learn more about what we can do for you, click here for an email to Bill Heineke.